Write the goal in one sentence
Define what your new website should do better. Explaining services, receiving quote requests and displaying products require different information structures.
Create a content inventory
Collect existing copy, brand files, photos and service descriptions in one place. Identifying missing content early makes the design and delivery plan more realistic.
Choose the primary user journey
Decide what visitors should understand first and what they should do next. Use this journey to guide navigation and calls to action.
Keep the scope visible
Document the page list, form fields and integrations. If the scope changes, review the schedule and workload together.